We've been waiting for this: A study by Outsell, to be released Monday, reveals that U.S. advertisers are spending more this year on digital media than on print. Long predicted, this Madison Avenue milestone has finally arrived thanks to a 9.6% boom in digital advertising in 2010.
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AdMob now serves more than 10 billion banner and text ads each month across more than 15,000 mobile websites and applications, with a client list that includes Coca-Cola, Procter & Gamble, Adidas and Paramount Pictures. In early November, Google announced an agreement to acquire the firm for a staggering $750 million in stock, the digital services giant's third-largest deal ever, behind Internet advertising solutions provider DoubleClick ($3.1 billion) and video aggregator service YouTube ($1.6 billion).
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Us vs them is one of the oldest, and most powerful marketing ideas. Apple is a quintessential example: from their beginnings they’ve portrayed themselves as the small guy against the big powerful bully. In 1983 it was IBM and more recently its been Microsoft. The company turns customers into evangelists who are more than happy to spread the word about the good fight, but how exactly does it work?
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