The New Advertising Age

AdMob now serves more than 10 billion banner and text ads each month across more than 15,000 mobile websites and applications, with a client list that includes Coca-Cola, Procter & Gamble, Adidas and Paramount Pictures. In early November, Google announced an agreement to acquire the firm for a staggering $750 million in stock, the digital services giant's third-largest deal ever, behind Internet advertising solutions provider DoubleClick ($3.1 billion) and video aggregator service YouTube ($1.6 billion).

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